The goal was to implement a 360 strategy with multichannel approach to enhance brand awareness. We also wanted to establish the brand as a top of mind in the premium handmade furniture industry.
The strategy we followed
We started with organic communication through Facebook posts to introduce ourselves to our audience.
At the same time, we’ve started campaigns on Facebook and Google, and we’re expanding our online fan base. The next step was to implement remarketing actions, which greatly helped engagement with fans.
These actions contained personalized content, based on the qualitative segmentation that took place during the process of collecting leads.