If we could define in a simple way what digital marketing is, we would say that it is all the marketing actions on the internet. All top brands, as well as those that want to grow quickly, make full use of digital marketing channels such as Google search, social media, mails and their websites to effectively communicate with their dynamic online audiences.
The rapid growth of digital marketing began with the emergence of Facebook. In the pre-Mark Zuckerberg era, what we call digital marketing today was called online marketing. Its object was mainly the creation of a banner, as well as an online contest on rudimentary microsites that today seem rather primitive.
Now, in the social media era, the consumer has massively gained online presence on Facebook platforms, Instagram & Twitter. People today spend at least twice as much on the internet as 12 years ago. These developments make digital marketing the most common way of communication between companies and the public, influencing decisively the image of every successful brand.
In any case, digital marketing is getting more and more ground, as it offers significant innovations compared to traditional media. Among other things, it offers you the following new features:
#1. Digital Marketing Targeting |Target the right audience
The internet has reversed the data in the ad, as it allows the transmission of an advertising message not in general but in specially shared, fully targeted audience. This is because it offers brands the ability to effectively filter out common demographics, interests, and other individual features. Thus, pay-per-click (PPC) ads on facebook & google are getting more value as you target the people who are actually interested.
#2. Digital Marketing Audiences |Reach those who are interested
Take advantage of SEO techniques and identify consumers looking for content, products, or themes that are relevant to your business on the internet. Proceed to data capture actions that will provide you with a database to effectively build your advertising strategy on the web.
#3. Marketing Online Campaigns | Analyze the results in real time
Digital media, unlike traditional ones, offer a complete analysis of digital actions in real – time. Imagine waiting for weeks or months until you get the statistics for a TV or radio campaign! In digital media, you can control the progress of your advertising in real-time by constantly optimizing with the aim of achieving the perfect combination of cost and profit.
#4. Social Media Marketing |Save advertising resources
Why spend money on TV spots or newspaper listings when you can reach the same audience through social media? You no longer need to worry about where your money is going.
#5. Community Management | Interact with the fan base
Interaction with the public is another innovation introduced by social media. Communicate directly with your fan base on social media, investing in personalized communication and building trust relationships.