Performance Marketing

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Performance Marketing 2020-10-21T18:50:41+00:00
Performance Marketing

Performance Marketing ensures that the investment made in online advertising brings results to your business, increasing its Return of Investment (ROI). The day-to-day performance optimization conducted by our team gives us the ability to measure everything, from brand reach to conversion rate, down to a single keyword.

Creating ultra-specific target groups in each campaign, combined with original and innovative content, ensures a successful campaign across all digital channels available.

None of that would be effective, of course, if we didn’t constantly monitor our ad campaigns, which is why we check our ads every day and test their effectiveness, so we can edit them and hit our target KPIs.

65%

Of users click on a Google ad when they want to buy a product or service.

60%

Of consumers open a mobile ad daily.

32%

Of users respond to a paid video on YouTube.

Case Studies

01.

SKYTELECOM

SkyTelecom is the No. 1 Wireless Internet Company in Greece. Its privately owned wireless network can cover the needs of every home, as well as the needs of a modern business. The start-up Internet provider is growing rapidly to one of the biggest success stories of its sector. Our Marketing team applied a tailor made 360 Marketing Strategy including strategic Facebook, Instagram, Google Search & Display and Youtube Ad Campaigns. Within a 5-month period, we managed to increase company’s leads more than 300%.

400%

ROI Increase

70%

Site monthly visits increase

300%

Leads Increase

02.

FAST FERRIES

Fast Ferries provides high quality ferry service, in accordance with the company’s culture which means safe, fast, comfortable and reliable trips to the Greek Islands since 1989. Our strategy was based on Google Search & Display ads, as well as YouTube ads. As a result of our strategy, we’ ve achieved a more than 30% increase in online ticket bookings, as well as a 1200% increase in ROI! At the same time, we managed to reduce costs per ticket booking by 80% compared to the rest of the shipping industry.

30%

Online Booking Increase

1200%

ROI Increase

80%

Reduced Advertising Cost per Booking

03.

PANOS OIKIA

Panos Oikia was born in Athens in 1936, and today is a premium retail furniture brand. We launched a 360° marketing campaign which includes Google Search & Display, Facebook & Instagram Ads. Our continuous monitoring and optimization of our promotions has resulted in a 260% increase in leads. Panos Oikia Conversion Rate increased by more than 200%, while Cost-per-click decreased by 40%. In overall, the increase of Panos Oikia Sales was significant.

260%

Leads Increase

200%

Conversion Rate Increase

40%

Cost-per-Click Decrease

What our partners say about us

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