The construction of SEO Blog is the new trend in inbound marketing which now dominates the Greek market as well. This has been helped by Google’s search engine that offers top ranking on websites with original & quality content. Quality content is created by continuous on-page optimization, as well as SEO articles. This allows websites to be viewed on the 1st page of Google in every user search, dramatically increasing traffic.

Create your own effective SEO Blog

So, are you interested in creating or upgrading your own SEO Blog? Flip New Media offers you all those secrets to succeed. Follow our tips to “hit” the top of search engines.

Reach the audience with informative and educational articles 

The challenge for each business is to increase sales and profits. However, articles using aggressive selling techniques rarely become effective. Build your audience by creating a new informative and educational blog for your potential customers. Show them through the newsletter that you are an excellent knowledge of your business. Share with them a few of your secrets and earn their trustworthiness. So, you will remain in your consciousness as experts in your subject and as the top choice of the market. Discover our blogs for leading partners such as: Medica Feet, Lamberts, Royal Canin.

Target specific common & popular keywords

Quality content is not enough on its own if there is not the right audience to read it. Locate the audience you are looking for on search engines and discover the keywords it searches for. Base your topic on the interests of your target audience, as well as the corresponding keywords. Incorporating the right keywords into content will lead you, with the right steps, to the top of Google’s searches. You can use tools such as keywordtool.io & ahrefs.com to search for the most popular keywords.

Convert your articles to SEO Ready

The next step is to optimize your articles in SEO Ready. Prepare your own text by applying the basic SEO rules. Create title, hypothesis, URL & meta description to serve the goal of being at the top of search engines. Ensure that keywords are correctly applied not only to text but also to images.

If you own a corporate website in WordPress, we suggest that you edit the articles with the Yoast tool. Take advantage of it to get a high page rank on Google whenever people search for specific keywords.

Promote your SEO articles in Social Media

Social media advertising plays a key role in effectively promoting your content. An SEO article performs more when promoted, contributing to the brand awareness and engagement of the audience with your business. Our experience of ongoing campaigns on Facebook & Google highlights the growing need for dynamic community for original articles. Discover the benefits of SEO Blogging and their effectiveness in communicating with your audience.

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At Flip New Media we know well how to build the most successful e-shop.

That’s why we recommend the first 5 tips for making the e-shop on the right bases:

1. Focus on your market & its audience

Each market is separate. If you are starting your online business, the first step is to choose the market you are targeting. Dedicate to this market, familiarize yourself with its merchandise, get to know your audience and understand its consumer habits. Use your market research results in e-shop construction.

For example, you can use the keywords your audience uses to improve the piece of SEO.

2. One photograph, a thousand information

The photo of each product is its showcase. Professional photography is a key step in making e-shop. No consumer is satisfied with the average images.

A high-quality, elegant photo enhances consumer confidence and upgrades our e-shop status. At the same time, it delivers professionalism while vertically increasing the chances of conversions.

However, to make your e-shop stand out, you need to take another step. Show your customers your products in use and push them into their everyday life.

3. The importance of minimal in e-shop construction

An e-shop usually has plenty of content with products, photos and texts.

This means that the user is burdened with a lot of new information he / she has to manage within a limited time. Let your visitor focus on the products, removing unnecessary data and information. Do not burden your page with flashy design and unnecessary graphics.

Choose a minimal design with background in neutral color, preferably white. Let the products steal the impressions, framing them with the appropriate design.

4. Catigorize your Products

Take time to create a handy and shortcut menu that clearly captures your different product categories. Above all, the user searches for a quick and smooth navigation within the site. Help them find the products they are looking for through a precise categorization.

For example, if your website is dealing with technology products, please sort your categories according to their type. A potencial categorization is as follows:

• Computers
• Cell phones
• TV
• Photo & Video
• Audio
• Gaming & Entertainment

Please further categorize your categories to more. Do not forget to place filters that will sort your products by brand, date of arrival or alphabetically.

Extra tip: Create the menu and generally your e-shop so that it is understood even by the least intelligent user. A good e-shop must have a product categorization that is understandable to everyone.

5. «Where is the bar?»

Did you find yourself looking for a product on e-shop and not finding it? When users do not find the product, they are looking for in the categories, they usually resort to the search bar. Unfortunately, even some of the best sites do not have such a bar in the visitor’s field of view. That’s why it’s important to offer the ability to easily search your e-shop, making it more user friendly.

In any case, the successful e-shop construction leads your potential customer to purchase. If our 5 first e-shop tips seem useful and understandable, then read the next 5.

Nikos Asvestas, Managing Director – Flip New Media

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The rapid growth of digital marketing began with the emergence of Facebook. In the pre-Mark Zuckerberg era, what we call digital marketing today was called online marketing. Its object was mainly the creation of a banner, as well as an online contest on rudimentary microsites that today seem rather primitive.

Now, in the social media era, the consumer has massively gained online presence on Facebook platforms, Instagram & Twitter. People today spend at least twice as much on the internet as 12 years ago. These developments make digital marketing the most common way of communication between companies and the public, influencing decisively the image of every successful brand.

In any case, digital marketing is getting more and more ground, as it offers significant innovations compared to traditional media. Among other things, it offers you the following new features:

#1. Digital Marketing Targeting |Target the right audience

The internet has reversed the data in the ad, as it allows the transmission of an advertising message not in general but in specially shared, fully targeted audience. This is because it offers brands the ability to effectively filter out common demographics, interests, and other individual features. Thus, pay-per-click (PPC) ads on facebook & google are getting more value as you target the people who are actually interested.

#2. Digital Marketing Audiences |Reach those who are interested

Take advantage of SEO techniques and identify consumers looking for content, products, or themes that are relevant to your business on the internet. Proceed to data capture actions that will provide you with a database to effectively build your advertising strategy on the web.

#3. Marketing Online Campaigns | Analyze the results in real time

Digital media, unlike traditional ones, offer a complete analysis of digital actions in real – time. Imagine waiting for weeks or months until you get the statistics for a TV or radio campaign! In digital media, you can control the progress of your advertising in real-time by constantly optimizing with the aim of achieving the perfect combination of cost and profit.

#4. Social Media Marketing |Save advertising resources

Why spend money on TV spots or newspaper listings when you can reach the same audience through social media? You no longer need to worry about where your money is going.

#5. Community Management | Interact with the fan base

Interaction with the public is another innovation introduced by social media. Communicate directly with your fan base on social media, investing in personalized communication and building trust relationships.

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Black Friday & Cyber Monday

As expected, the Black Friday madness passed on the web, which led to the birth of Cyber ​​Monday. In fact, it is the first Monday after Black Friday, when e-shops have very large discounts. Black Friday has conquered the web and, above all, e-shops (both in web and mobile traffic).

Preparation for Black Friday

What do you have to do to be ready for those 2 days?

• Prepare your website / e-shop for increased traffic.
• Make sure the visitor will see the correct reduced prices.
• Use dynamic content such as pop-ups and new banners to communicate with discount prices.
• Extra support: Increased demand for the days may also involve increased staffing. Do not neglect it because it may backfire, and you will not be able to respond to the increased volume of orders and questions. A live chat feature would be ideal.
• Send push notifications to as many leads as you’ve already collected to remind customers and potential customers.
• Email marketing: Beyond generic newsletters with the general content of discounts, try to make personalized communication based on the actual needs of the customer. Customers are prepared to accept and reject bulk emails, so surprise them with something personalized.
• Last and foremost: Remarketing actions on customers who have left the purchase process on the checkout page. You have a 621% greater chance of selling if you communicate with a specific audience!

Good Luck!

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Our team was rewarded for the two nominations we submitted, which was an important vindication of our quality work and cooperation with Peugeot Hellas.

More specifically, the projects we have been awarded are the following:

Peugeot 3008 Online pre-launch campaign – Gold Efficiency Award

The action was about the 360 ​​strategic plan we made for the online-only pre-launch of the new Peugeot SUV 3008.

In the autumn of 2016, Peugeot Hellas would present the brand-new Peugeot SUV 3008. In the pre-launch of the model, it wanted to create awareness of its coming, based only on online actions.

See more about the project here: : PEUGEOT SUV 3008

Peugeot Hellas Facebook bot – Bronze

The main goal was to provide instant and reliable service to Peugeot’s Facebook fans through an innovative application. Also, Facebook bot would still be a channel of communication in the existing multi-channel online brand communication.

The individual goal was to design an integrated user experience path that would enhance engagement between visitors and brand. At the same time it would be an opportunity to further promote the Peugeot models in a pioneering way.

See more about the project here: PEUGEOT HELLAS FACEBOOK BOT

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In the above we should add the less free time we have in our everyday life. Online users are now terribly demanding, have no time to waste and want immediate and qualitative information.

Facebook had identified a very important problem in Facebook advertised articles: the very slow loading of articles on mobile devices.

Facebook Instant Articles: What is it?

Facebook Instant Articles brought a great innovation, as the loading speed is 10 times greater than that of simple articles. The user just has to click on the corresponding Facebook post and his article has been uploaded immediately. Technically, the article is “uploaded” on Facebook page by placing a special code before even the user clicks.

So, loading is done in-app, without the need for browser activation.

Beyond immediacy, Facebook Instant Articles also brought innovations in the field of design.

On click, the user has a full-screen experience with many features such as auto-play video, zoom in image galleries, photo carousel and more.

The new technology enables the user to interact, dramatically reducing abandonment rates (a 70% drop in the abandonment rate).

Benefits from Instant Articles

Brands using Facebook Instant Articles technology have benefited greatly. According to Facebook’s own statistics, it has been noted:

• Clicks on instant articles are 20% more than clicks in simple articles
• The bounce rate in instant articles is 70% lower
• Shares in instant articles are 30% compared to those in plain articles

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The result? Google AMP Pages (Accelerated Mobile Pages).

The growth of mobile browsing is more rapid than ever, and the time available for each user is getting smaller. In the same logic Facebook Instant Articles, Google adopted AMP technology to prevent the user from abandoning the pages he wishes to read because of the slow loading time.

Google AMP Pages: How the need was born?

The speed and experience of users remain more important than ever on the web.

A percentage of users greater than 53% has abandoned their visit to websites from a mobile device if the required loading time was longer than 3 seconds. Any delay is prohibitive and leads to a significant increase in the bounce rate.

Over the last 2 years, there has been rapid growth in the use of AMPs.

Over 25 million websites use AMP technology and have published more than 4 billion AMP pages. Of course, it is not only the number of pages that has grown, but also the speed of loading.

The average time that an AMP page needs to load from Google search is less than half a second..

The user experience is excellent.

The user can have a full screen experience, with interactive points, eye-catchy visuals, video, image galleries and more. At the same time, they can share the content in the social media of their choice.

Any organization or freelancer can create products or features that work in full compatibility with AMP pages.

There is a basic requirement: they must comply with AMP program specifications.

Google Amp Pages benefits

According to Google, AMP pages load 10 times faster than shared pages, while according to CNBC the average AMP page loading time has decreased by 387%!

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