A few words about the Brand
Royal Canin is the No. 1 company in the field of Healthy Diet for cats and dogs.
The main goal was to create a Custom Application, which would make Data Capture while keeping consumers informed about Brand’s products.
The strategy we followed
Inspired by the Discover Dogs 2017 dog show, we created a custom app through which all dog owners were able to earn a discount coupon after completing their details (name, address, email, etc.).
App was informative, and users had 2 basic options:
a) Finding the most appropriate food for their own pet by answering specific questions (whether or not, it belongs to any of the breeds, age, weight, etc.)
b) Direct search / selection of the food they want.