360° Digital Marketing & Strategy

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360° Digital Marketing & Strategy

360° Digital Marketing & Strategy

A few words about the Brand

Medica Feet is a leading company in the field of orthotics and baldopedometry. It offers modern systems for the assessment and manufacture of customized anatomic soles, with the highest standards.


Implementation of a 360 ° digital marketing plan to enhance brand awareness and raise solegraphic appointments as well as podometric center services.

The strategy we followed

The challenge was great, as the brand did not have an active online presence at the promotion level.

We’ve made ongoing campaigns on Facebook & Google to get new fans. Then, remarketing, enhanced engagement between brand and customer.

After acquiring leads, we performed personalized content actions based on quality segmentation.

In the context of improving organic brand search, Performance was one-way. By using native articles and special Seo tools, the website has been able to capture the first page of Google’s organic results in several keywords (e.g., pain in foot paw, free Baropodometric Platforms, Baropodometric)


During the first six months of our cooperation we noted the following:

    • Increase appointment for webcast via webpages
    • Increase traffic to the website
    • Increase organic search

Search Engine Optimization (SEO) – latest update 23/01/2018:

Key words Monthly Searches Result Page
Treadgraphic 1.500 1η page
Metatarsal 1.200 1η page
Flatfootedness 1.300 1η page
Pain in the tread 600 1η page

2018-07-16T15:00:54+00:00 July 10th, 2018|Categories: Digital Marketing, Projects|Tags: , , , , |
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